Morgan Crook tv and film blog

1. What is the ad for / what is the message ? This adverts purpose is to promote marmite spread while also poking fun at public's usual distaste for the product. 2. Who is the target audience? The primary audience for this advert is a younger audience due to the focus being on Paddington Bear , a character usually intended for children. This is a great marketing idea because most children have never had an experience with the product , using Paddington entices children to want to try the product since if their favorite character likes marmite maybe they will as well.  It is possible that the secondary audience could be middle aged adults and even the elderly since Paddington was introduced all the way back in 1958. 3. When was the advert aired / when would you expect it to be aired?  First broadcast on British TV on 13th September 2007    The best time for this advert to be shown would be prime time however, due to the extortionate pri...

1. What is the purpose of advertising ? Advertising is a message sent from a producer to the consumer to let them know that the product exists , and how the product can bring benefits. 2. What is a target market? A target market is a particular group of consumers of which a product or service is aimed at. 3. How does advertising work? Advertising works in many ways, its goal is to deliver a product or message, if this goal is met then I believe it is deemed succesfull  4. What is reach? Reach is how many people view the advert 5. What is frequency? Some ads need to be played to a wider audience only a few times. Some ads are run repeatedly to the same small audience  6. What sort of things does an ad agency spend its money on ? The agency spends its money on paying their personnel and employees, they also spend their money on paying for advertisement slots   7. How important is the USP? Advertising creates emotional need in the target audience. This...

Task: Our task was as a team to create a ninety second short film for a short film competition called 'Depict!'.We were given just over a week to film our video and audio footage , to simplify filming we decided to make our short film a silent film which therefore meant we had less to worry about. Idea/Planning/Changes Throughout the conceptual phase of our short film we went through many different renditions of the story, originally being black and white with the only color on show being red to create a stylized effect. This would later change into being a simply shot film with no filter, Instead of the focus being on a clown it was first planned to be a mime however, while filming we came across a few problems with the costume of the mime actor. The makeup process took far too long and getting into the costume took a lengthy amount of time. We overcame this problem just by changing the costume to a jumpsuit and wig. The first set of storyboards also featured the ...

Depict ! Essay Type of Production We produced a short 90 second film for a short film contest which included us filming each scene from the plan we wrote during the lessons beforehand. The short film is a black and white silent film giving it a vintage and timeless aesthetic similar to the works of Charli Chaplin and Laurel and Hardy, it is uploaded onto YouTube. Other types of media are... - Feature films -Television -Radio -Video Games -Advertisements -etc. You can distribute your media products through many different mean such as using intertextuality to reach a wider audience, other ways are through... - Paid partnerships - Trailers -Film festivals -Advertisements -etc. Finances and sources of funding An example of funding for media products such as films is taking loans from either large film companies or just bank loans. This is a risky choice due to the fact your film may not be financially successful which can put you...